In any business it’s always the internal Culture that sets itself apart from the competition. A company’s Culture is the ingredients that will determine the type of employees and customers it attracts. Think of the Culture that Apple creates that triggers an impulse of a customer to camp out just to be the first to get their hands on a new phone or tablet.
A Culture is the company’s guide regarding all those unwritten, yet important social issues that help give a business its character. It’s that guide that lets every team member know what is acceptable and what is not. It is a collection of values that lets every team member know what is most important in terms of thoughts and behaviors.
When you really think of it, a company is a Culture. It represents a group of people who all share the same values and beliefs of the organization in why they do what they do. When you are clear on your Culture this creates the “”Why” of your company. When people are clear on their why, they will feel that opportunity and see their own ability within the organization to thrive in that Culture in which they now feel that they belong and fit. Having a clear Culture saves a company a whole lot of time in finding the right people who will fit in well with the rest of the team.
The Culture creates a group of people who come together around a common set of values and beliefs. When we all share our values and beliefs, it forms trust with others. Trust of others in an organization breeds confidence and advancement in the team and company. This trust also creates loyal raving fans of customers just like in the case of Apple.
So, you really want to create the type of organization that people want to represent either as a team member or a raving fan customer. It is beneficial to first create that Culture where everyone will naturally thrive because their values and beliefs align with the values and beliefs of that culture of the organization.
It’s not the products or services that bind a company together. It’s not the size or the industry of which the company represents. It’s the culture that drives everyone to do and give their best. From the Owner down to the receptionist they all share in this culture.
The goal is not to hire people that simply have skill set that your company needs, the goal is to hire people that believe in what you believe in and that is the culture of the organization. If you would like to know more about creating the Culture of your company, contact your Coach.