In 1930, the chocolate chip cookie craze was created by sending the cookies to servicemen overseas. The Hostess Twinkie was actually created in 1930 to fill a gap as strawberries for the Strawberry Shortcake was out of season. Fortune Magazine a year after the Great Depression had its first issue introduced. Really? A magazine on wealth directly after the Great Depression? And obviously a lot of people must’ve been crying back then because, in 1929, Kleenex were introduced, and replaced the handkerchief.
In 1970, during the oil crisis, GE introduced the first fluorescent light bulb. During the period between 2000 – 2002 which represented the dot.com market crash. The Apple I-Pod was introduced two months after the 9/11 attack on America. Crest White Strips were introduced in 2000 and quickly reached $200 million in sales. The Ultimate Fighting Championship, UFC was bought in 2001 nearly bankrupt for two million, and was then resold in 2016 for close to four billion. A company called Google performed very well during the 2000 – 2002 dotcom crisis.
In the market meltdown of 2008, there was a company called Mod Pizza which came out of Seattle, Washington that quickly became the fastest growing franchise in the United States. Another company we’re all familiar with is Uber, also was created in 2008.
Why do I share these stories? Because right now we’re going through a cycle that is forcing us to think a little bit harder, dig a little bit deeper to really get our businesses not only surviving, however, hopefully thriving to the next level.
In every situation, like we’re experiencing now, new innovations, new products, new services are created that can change the world. Because things are simply not easy right now. We just can’t sit on our laurels and expect the economy or the government to take us for the run. We have to dig deeper. We have to think harder. We have to mastermind and brainstorm how we can deliver our product and services better to our consumers to make their life better, make their life easier. This way, we as business owners and organizations can thrive during this economic crisis as to where everybody else is hoping to just survive.
I encourage you to take this time and embrace this opportunity to dig deep to see how you can serve people better. And who knows? You just might come up with the next innovation that will change the world. As I’m really curious to see what comes out of this cycle of what’s going to make our world a better place and an easier place to live.
Next week, I’m going to take you on a little journey of how we can really leverage people and our mind to create these types of ideas, to take our business and ourselves to the next level.