I recently had a speaker’s bureau representative find me to place me as a speaker for an event coming up in 2025. The prior speaker they had, was running and moderating the event for about two or three years in a row, and he had industry-specific knowledge and experience. Of course, Yvon asked me, “Do you have industry knowledge?” I said, “No, I don’t, but let me be clear. In any organization, it always comes down to people.” “How we think, how we show up, the communication or lack of communication in an organization, the culture, the leadership style, whether people understand other behaviors and how to adapt to those behaviors. It always comes down to people.” Let’s face it, there are products and services that we deliver to our customers, our clients, to our local community, to the world, however, it’s always the people who are doing all that.
In the cycle of business, there are four components. The owner of the organization, whoever that may be, has one job: to take care of the team, the people. It is his or her role to understand the team and create the culture, the structure, the accountability, and the KPIs ‘key performance indicators’. It’s to create the process of reviewing people so they know where they stand, creating a process of roles and responsibilities so everybody knows exactly what they need to do so they can stay in their lane. Make sure they’re communicated to regularly, where you’re having weekly meetings, make sure they’re happy. Do whatever you need to do to take care of the team, the people.
When your team is being taken care of by the organization, by the leader, by the owner, they feel good about themselves. They show up, they represent the brand with pride, and in turn, they do their job and they do it well, and they take care of your customers. In turn, your customers are happy and satisfied. They come back more often. They tell their colleagues and friends; they tell other organizations to bring you additional business. As the customers are happy, they feed the business. Revenues increase, profits rise, and the business’s job is to take care of the owner. That’s it.
When the owner takes care of the team, the team takes care of the customer. The customer takes care of the business, and the business takes care of the owner.
I don’t care what industry you’re in, I don’t care if you make widgets or you deliver personal, professional services, it simply doesn’t matter. It always comes down to people. Take care of your people. Your people will take care of the customers, and the business will take care of you.
COACH MICHAEL DILL is an Award-Winning Certified Business Coach, global speaker, and published author. He is a proud Action Coach Franchise partner as well as the President of Power & Ice Wealth Creation a strategic leadership company that works with business owners, leaders, teams, and entrepreneurs to both develop a systematized and structured organization while accelerating their mindset, efficiencies, and effectiveness to grow both personally and professionally to achieve extraordinary results. He brings more than 40 years of business and entrepreneurial experience in his leadership, team training, and mentoring practice. Businesscoachmichaeldill.com