I was having a conversation about marketing with a client, and I shared something of what I call ripple effect marketing. When we were kids, and maybe even as adults when you throw a little rock in the water, what happens to that water? There’s a little splash in the middle, and then you get a ripple effect that spreads wider and wider and wider. I’d like you to think of marketing in that same way. Start close to home with whatever product services you’re selling. Deliver your product and service with excellence and let the ripple effect take hold.
I went to a speaking event a while back where the speaker was talking about this speaking engagement he performed in San Diego, California. He lives in Deerfield Beach, Florida. He specifically shared, “Interesting to think that I got in my car and drove to the airport by all these potential clients and businesses. I sat in the airplane and I flew to the other side of the country, overall, these potential clients and businesses. I did my speaking training event in San Diego, got paid. Then flew back to Florida over all these potential clients and businesses, got in my car at the airport, drove home, once again, by all these potential clients and businesses. When I arrived home, I thought, What the heck am I doing? I’m flying to the other side of the country to do a team training when I have all these businesses and people that could use my services right here locally.”
As a coach, entrepreneur, and person, I like to keep things simple. I share this story as if you’re out there working on all these different marketing strategies, just get clear and implement the ripple effect. Understand, there’s plenty of businesses and clients right where we’re at. Ripple effect marketing acts as a trunk of a tree. You deliver your product and services with pride and excellence, that trunk of the tree branches out to more branches of which those branches do the same.
Simply put, the more you take care of your clients close to home, those people will tell additional people, and those people will tell even more people, and before you know it, that ripple effect is getting wider and wider and wider. Your brand becomes known locally as an organization that delivers with excellence. As you continue to take care of your customers close to home your marketing and your client base also begin to grow geographically. Ripple effect marketing in full play.
In addition, if you’re clear on your destination of where you want to go with your business, yes, you could expand into other states, other countries, go global if you wish. But for now, for those of you that want to keep it simple, just think about the ripple effect. It’s the same way with the way you treat people. You treat those people well, they’re going to say good things about you, you’ll be admired, you’ll be looked upon greatly, and your business will grow.
COACH MICHAEL DILL is an Award-Winning, Certified, Business Coach, Speaker, and Trainer. He brings more than 40 years of business and entrepreneurial experience in his leadership, team training, and mentoring practice. Michael’s passion is to both encourage and challenge business owners and entrepreneurs to become their best selves both personally and professionally to obtain all they want in their business and life. Businesscoachmichaeldill.com