Which Road Do I Take?4 min read

Alice in Wonderland came to a fork in the road, she didn’t know which way to go. She looked up into the tree and saw the Cheshire Cat. And she asked, “What road should I take?” And he asked, “Well, where exactly are you going?” And she mentioned, “I’m not sure.” And he said, “Well, in that case, it doesn’t matter which road you take.”

I share this little story because I find a lot of organizations and businesses are not exactly clear on their destination of where they’re going. Unfortunately, if you’re not clear on your destination, vision, and purpose of your organization, how do you know when you get there?

Something additionally important is, if you’re not clear on your destination and vision of the organization, how do you expect your team to follow you? They can’t, because you don’t know where you’re going and neither do, they. When this happens, your team end up just being employees clocking in from eight to five, instead of being aligned with the purpose of the organization.

When you think of an organization like Apple Computer. They’re the largest market capitalization company in all the world, they started out in a garage. However, they had a vision. They knew how they wanted to show up. They knew how they wanted to deliver. They were coming up with products and services that we needed and wanted before we even knew we needed and wanted them. Now that’s vision!

If you by some chance want to one day sell your business, franchise your business, or transition it to somebody within your business, you have to be clear on just that outcome. It’s exactly like when you get in your automobile and you’re going to a first-time destination, you plug in the address of where you’re going, and then your automobile tells you exactly how to get there. It’s no different in business. When you’re clear on exactly where you’re going in your business, you’ll know exactly what steps to put in place and how to get there. In addition, when you have your vision, mission and purpose clearly articulated, your team becomes aligned. Now your team and you are all on the same ship together, rowing in the same direction towards that destination. And that’s, how you become one of the best. That’s how the most successful organizations execute it. They’re clear on where they’re going, how they’re getting there, why they’re getting there, everybody follows, and they end up being one of the giants.

I encourage you, if you really want to get clear on your destination, take the time, sit down, and think about it, because you have to get clear. If you’re one of those organizations that’s not clear on your vision, your mission, your purpose, your destination, you’re actually a hamster on a wheel. Like I shared a few weeks back, a day becomes a week, becomes a month, becomes a year, becomes five, 10, 20. And all of a sudden, you’re 50, 60, 70 years old in your business, you’re tired, exhausted, overwhelmed. And you wonder why your business isn’t where you wanted it. It’s because you never got clear on exactly where you wanted to go with it.

If you have a desire in getting clear on your vision, your destination, your mission, feel free to reach out to me. I’ll share some templates that can get you very clear in creating that vision and mission of the organization. Most importantly, sit back and really think about it. Dream. Don’t restrict yourself. Think of how you would like your organization to look like in a perfect world. Create that, work backwards, do the work, and fulfill your dream.

COACH MICHAEL DILL is an Award-Winning Certified Business Coach, professional speaker, and trainer. He is the President of Power & Ice Wealth Creation a strategic leadership company that works with business owners, leaders, teams, and entrepreneurs to both develop a systematized and structured organization while accelerating their mindset, efficiencies, and effectiveness to grow both personally and professionally to achieve extraordinary results. He brings more than 40 years of business and entrepreneurial experience in his leadership, team training, and mentoring practice. Businesscoachmichaeldill.com