Does Your Business have a Culture?

Creating a business culture is a big step forward – most cultures grow naturally, based on the personalities of the people who started the business, and deliberately changing them is a huge task that requires cooperation and effort from every level. If you aren’t yet familiar with Action Coach 14 Points of Culture, they are: … Read more

Developing your niche – What makes you unique?

A large mistake many business owners make, whether they are new to the game or seeking to expand, is attempting to market their service or product to too large of a general market instead of focusing on a smaller niche market. The reasoning behind this is the belief that niches limit a desired market and … Read more