I would like to share a story about this woman that was a client of mine a while back. When I first sat down with her, in my opinion, I believe that she was the best in her industry in all of South Florida. However, she wasn’t showing up that way. She told me that her clients kept her the best-kept secret. As we started digging further into the conversation, I began to notice that she was carrying some type of baggage where it was keeping her from burning on all cylinders. I found out she really didn’t feel like she was worthy of success and actually never wanted to praise herself. She didn’t want to talk about how good she was. I replied, “Well if you don’t let everybody know how good you are and what type of value you could bring, who else is going to tell them?”
As we started digging deeper, she addressed that when she was young, her brother was one of those braggadocios’ types of people, however, never backed it up. He used to pound on his chest and talk about how great he was, however never delivered accordingly. Interestingly enough, I asked; “is it possible because you didn’t want to be like your brother, that you went the other way, that you worked really hard on being the best at what you do, but you were going to be quiet, not be braggadocios and pat yourself on the back and tell people how good you are and how much value you could bring to them.” My next question was, “are you or your clients keeping you the best kept secret?”
I bring this up because some of us sometimes don’t want to pat ourselves on the back for the good work we do. We don’t want to seem braggadocios. If this describes you, let me share something with you. If you feel confident that you deliver your goods and services with excellence to your clients, let them know it because they want to deal with somebody who’s confident about what they deliver. In addition, if you don’t feel you’re worthy of success, wealth, and abundance, think again. If you’re working hard, you’re getting up every morning and doing your best to become your best, to deliver the best, you’re worthy of every great result that comes your way. I’ve met a lot of people along the way that are afraid to pat themselves on the back, afraid to tell people that they’re great at what they do, that they should grant them the opportunity to serve them.
Well, here’s a secret. What you think about most, mixed with emotion, backed by faith will translate itself into physical equivalent or reality. What this means is, what you think about most is what you are going to create. If you think that you’re worthy, if you think that you’re valuable and you’re letting people know it, your business will thrive and so will you. If you think the opposite, you will, unfortunately, struggle.
So, today is a challenge for those that this message hit a point. Make the change. Everything you have coming to you, understand that you did the work to get it.
By the way, the woman in this story had her ah-ha moment when we spoke, we worked together for several years. She dropped the baggage that she was carrying, increase her confidence in the way she related outwardly to others, and her business as well as herself are thriving.
COACH MICHAEL DILL is an Award-Winning Certified Business Coach, global speaker, and published author. He is a proud Action Coach Franchise partner as well as the President of Power & Ice Wealth Creation a strategic leadership company that works with business owners, leaders, teams, and entrepreneurs to both develop a systematized and structured organization while accelerating their mindset, efficiencies, and effectiveness to grow both personally and professionally to achieve extraordinary results. He brings more than 40 years of business and entrepreneurial experience in his leadership, team training, and mentoring practice. Businesscoachmichaeldill.com