There are a thousand ways to sell a product. You can write a script. Build a funnel. Create urgency. Make hundreds of calls a day.
But if you want to know the one thing that actually moves people to say yes, it is this:
People buy confidence.
Scripts Are Common. Confidence Is Rare.
Some companies still train their teams to stick to rigid sales scripts. Word-for-word pitches designed to lead someone down a path to a yes.
But we have all heard those calls before. They feel robotic. Transactional. Hollow. You can feel when someone is reading a script instead of speaking from conviction.
That is the difference. People do not want to be sold. They want to believe. And belief begins with confidence.
Confidence Comes from Passion
Last week I talked about passion. When you are deeply passionate about what you do, confidence becomes natural.
When you believe in your product or service, when you know the impact it makes, when you are proud of the people behind it, you show up differently.
You do not chase the sale. You stand in your value.
That kind of confidence cannot be faked. It has nothing to do with smooth talk or clever pitches. It comes from the fire in your gut when you know without question that what you are offering will help someone’s life or business.
Confidence Builds When You Do the Work
As a coach, every time I take on a new client, it requires me to level up. To grow. To stretch. To sharpen my thinking and raise my standard.
Why? Because that client is trusting me to lead them toward greatness.
Their commitment pushes my commitment higher. And that builds my confidence. Because I know I will show up and bring the goods. I know the value I will bring to the table. I have seen the results before.
Here Is What I Told One Prospect
A potential client once asked me,
“Hey Coach, if we work together, what can you do for me?”
I smiled and said,
“I am not worried about me. I know what I bring to the table. The only question is, are you ready to commit to the level it takes to win?”
That is what I believe. If a client is all-in on themselves, I will match that and more. That is the energy I bring. That is the confidence they feel.
And that is exactly what they are buying.
So, What Are You Really Selling?
If you want more customers, more revenue, more growth—stop worrying about the script and start focusing on the source.
Do you believe in what you offer?
Do you know the impact it creates?
Do you carry the kind of confidence that people can feel?
Because when you lead with that, people do not just buy your product. They buy you.
COACH MICHAEL DILL is an Award-Winning Certified Business Coach, global speaker, and published author. He is a proud ActionCOACH Franchise Partner as well as the President of Power & Ice Wealth Creation—a strategic leadership company that works with business owners, leaders, teams, and entrepreneurs to both develop a systematized and structured organization while accelerating their mindset, efficiencies, and effectiveness to grow both personally and professionally to achieve extraordinary results. He brings more than 40 years of business and entrepreneurial experience in his leadership, team training, and mentoring practice. BusinessCoachMichaelDill.com