What’s Your Why?4 min read

Many years ago, I read a great book by Simon Sinek, titled Start With Why. Also, there is a great TEDx talk, you can Google it. Take the seven-minute version, you get really clear on what it’s all about. 

As a business coach for 11 plus years, people would always say, “Just write down what you want and figure out the how later.” Why do you want it? We always think, “I’m not sure how to do it,” but when we get clear on our why, the how shows up. It’s amazing. However, I read many books, I heard many things about getting clear on your why. It’s all about the why, and so on and so forth. But never ever did I get clear or find a system to figure out exactly what you’re why is. Until now. 

I was fortunate to stumble upon a company a little less than a year ago that has figured this out. They had actually previously spent a lot of time with Simon Sinek. They really brainstormed and started filtering down to find out how to create what they call the WHY.OS, how to get clear on your why, the how, and the what.  

For instance, my Why is Make Sense. So as a coach, if it makes sense, gets the result and it’s all for the right reasons, let’s do it. It makes sense. My How is a Better Way. There’s always a better way in business. When we get stuck and when we’re frustrated, let’s just brainstorm, mastermind, and find a better way.  

And my What is, actually talked about this a while back; I had a client that one day I said, “You know the difference between you and me, Geo?” “What’s that coach?” I said, “You make the simple complicated, and I make the complicated simple.” And my What is to Simplify. 

My WHY.OS is, does it make sense, let’s figure out a better way, and let’s simplify things. That’s it. Finally, I have found a system. I had a client that actually took this also. I said, “What’s your why?” He shares, “Make Sense.” And we looked at each other. “Huh, well that makes sense because that’s my why also.”  

If you ever really want to get clear on your why, your how, and your what, we now have a system. There are several characteristics in there. Mastery, clarify the right way, challenge, trust, and contribute. And based on these whys will determine how you show up, and how you listen. And when you get clear on others’ whys and your why, you’ll be able to communicate better with them to get them what they want. If you are talking to somebody that their why is trust, and you haven’t established that trust yet and you want them to buy, it’s not going to happen. Because you haven’t figured out their why. But when you figure it out, you can collaborate and both move forward together. 

Simon Sinek, Start With Why, is a fantastic book. Watch his Ted Talk. And remember, once you get clear on what you want, forget about the how. As long as you’re clear on the why, the how will show up. But if anybody’s now interested in getting crystal clear on exactly what their why is, their how, and the what, reach out to me and I’ll get you in the right direction.

COACH MICHAEL DILL is an Award-Winning Certified Business Coach, global speaker, and published author. He is a proud Action Coach Franchise partner as well as the President of Power & Ice Wealth Creation a strategic leadership company that works with business owners, leaders, teams, and entrepreneurs to both develop a systematized and structured organization while accelerating their mindset, efficiencies, and effectiveness to grow both personally and professionally to achieve extraordinary results. He brings more than 40 years of business and entrepreneurial experience in his leadership, team training, and mentoring practice. Businesscoachmichaeldill.com