History is full of voices saying it cannot be done. Pundits. Experts. Advisors. People with titles and opinions who have repeatedly said that certain ideas, inventions, or visions were impossible. But thankfully, history is also filled with people who ignored them. People who took on a different mantra. One simple phrase that changed everything: “I […]
I Can Make It Happen Read More »
There’s an old story from the Wild West that perfectly illustrates leadership. A group of Apache warriors once attacked a cavalry unit and came across something they had never seen before — a heavy iron safe. They knew it had value. They knew there was treasure inside. But they had no idea how to open
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In 1931, a young pharmacist named Ted Hustead and his wife Dorothy bought a small drugstore in Wall, South Dakota, a dusty town on the edge of nowhere. The Great Depression was in full swing. Times were tough, and traffic was sparse. For years, they struggled to bring people through their doors. One hot summer
Are You Creating Your Action Signs? Read More »
Customer service is not just a department. It is your brand. It is your marketing. It is the reason someone buys again—or never comes back. And when something goes wrong, it is your escalation department that determines how the story ends. Let me tell you about a recent experience that highlighted exactly what not to
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There are a thousand ways to sell a product. You can write a script. Build a funnel. Create urgency. Make hundreds of calls a day. But if you want to know the one thing that actually moves people to say yes, it is this: People buy confidence. Scripts Are Common. Confidence Is Rare. Some companies
What Do People Really Buy? Confidence. Read More »
In business, leadership, and life, the people who stand out are not always the smartest or the most experienced. They are the ones who are deeply connected to their why. Success begins with passion. And passion is fueled by purpose. So here is the question: What fuels your passion? The Two Kinds of Passion There
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