Leverage the Seasons4 min read

Here we are, right in the middle of January and, for all of us, right in the midst of winter. Living in Florida is a little bit different from living in New England or the Midwest. This is the time of year when you get a lot of snow whirling around, wind, sleet, hail, and cold. Not my type of environment. Anyone who is suffering from that type of weather, they’re probably a little depressed right now. They’re not outdoors. They’re inside, most likely complaining about the weather outside. For me, I’m an avid scuba diver and spearfisherman. However, when that water dips below 78, I’m done till May. So, all my dive gear is put aside until then. 

Now, do I get frustrated because I’m not 80 feet down chasing fish and lobster? No, I now have those weekends to sit by the pool and catch up on my reading, feeding my mind instead of being in the water. 

Same thing in business, the stock market, and real estate. We have seasons. We have summer, fall, winter, and spring. We have seasons when the stock market or the real estate market is humming, and we have seasons when they are doing exactly the opposite. When it’s humming, we’re all enthusiastic, having fun, pouring more money in. When it’s not, we’re sitting back, wondering what’s going on, hoping it hums again, which eventually it does. 

However, do we all properly take advantage of the seasons? In the wintertime, when the weather outside is frightful and you’re inside, are you catching up on your reading? Are you doing some indoor calisthenics? What are you doing to take advantage of the season inside because you’re not outside doing the things you normally do? Or do you take up a new activity like snowboarding or skiing, where you get to enjoy the sun and the snow and take advantage of what is given to you at the time? 

I think as human beings, we’re not as grateful as we should be. Once we have something, we’re always thinking about what we don’t have or what could be better. Why don’t we just focus on being present and learning from what is right in front of us and taking advantage of that? When the stock market’s down and it’s not currently building your wealth, start researching different stocks. Start researching different strategies. Start pooling your funds to find ideas, and when it gets good again, you will have positioned yourself according. It’s the same in the real estate market. There are always good and bad seasons to everything. 

Over the long term, look at the real estate and stock market, they have both delivered. Hopefully, it’s the same for your business. It has steadily grown over time. When we’re experiencing adversity during the winter seasons and complaining. We can shift and start creating opportunities for the summer and spring seasons when things start humming again.  

When your business is busy, we’re complaining it’s too busy. When it’s slow, we’re complaining that it’s slow and we wish it was busier. Use those times to create the structure and systems to create a more synergistic organization. This way when it does get busy, you are running on all cylinders, you’re out in front, and your clients are giving you very good Google reviews because you’ve put everything in place to be the best. 

So don’t get frightful because things aren’t the way you’d like them to be. Take what is, take advantage of it, pivot, elevate, and get better when the summer season returns. 

COACH MICHAEL DILL is an Award-Winning Certified Business Coach, global speaker, and published author. He is a proud Action Coach Franchise partner as well as the President of Power & Ice Wealth Creation a strategic leadership company that works with business owners, leaders, teams, and entrepreneurs to both develop a systematized and structured organization while accelerating their mindset, efficiencies, and effectiveness to grow both personally and professionally to achieve extraordinary results. He brings more than 40 years of business and entrepreneurial experience in his leadership, team training, and mentoring practice. Businesscoachmichaeldill.com