I’d like to talk a little bit about the similarities between business and NASCAR racing. First, NASCAR racing, the first race was on June 19th, 1949. Now what amazes me about this sport is the pit stop. These cars come into the pit with the goal of the pit crew to have them out in less than 11 1/2 seconds. That is what they call efficiency of doing everything that needs to be done very quickly. The fastest stop clocked was recently in Brazil at 1.82 seconds. Now the average pit crew consists of about 20 people. The average salaries of these pit crews range anywhere from $21,000 up to $63,000.
Now, what does this have to do with business? Think about this. These 20 people are able to take care of everything that needs to be done in seconds to get that car back on the racetrack so they can hopefully win the race. Any missteps, they’re going to go from first to fifth to 10th, to maybe last place. So, every member on that crew needs to be on their A-game to achieve the desired results.
Now, what does this have to do to relate to business? It’s obvious. You build a team. Your team is your pit crew. If you look at your organizational chart, you have different divisions. Within the organization, you have your team leaders for each one of those divisions and they have their own pit crew. You have human resources, usually that one person that is in charge of that area of the organization. Another person on as your pit crew is your accounting or your bookkeeping department. That’s all they do is to keep the numbers, keep you updated and take these numbers to educate you on how you can use those numbers to identify problems, identify challenges, make decisions, and most importantly, grow your business.
You have the marketing division, that part of the pit crew is about getting your brand out there consistently so people know who you are, where you are, and how to contact you to bring your organization business. You have research and development if you’re the type of organization that is looking at new products to bring into the world to make a difference. If you conduct events, you have your events director. You as the organization or the owner, it’s not your job to create these things. Have someone specifically with the strategic alliances so they can get these events set up, and marketed accordingly to have everything go down on point.
You have your customer service department, so people are being called and updated with all the steps that you take so they can get the proper service from your organization and can feel that they are being intended to and looked after. And depending on what type of business you have; you may have a training and safety division. If you’re a tree cutter or landscaping organization, you have somebody specifically in charge of training and safety so everyone’s following the guidelines and no one’s getting hurt. And most importantly, you have legal so you have somebody in that department to make sure that all the i’s are dotted and t’s are crossed, to ensure you’re staying out of trouble.
Understand that NASCAR is the same as business. You find your pit crew, you get them to work together efficiently. They’re all in charge of their own little division of what does well so you can be the visionary of your organization so everyone follows you to take that business to where you want it to go. If you’re challenged in this area and this made a little bit of extra sense to you that maybe you’re a little perplexed, get an organizational chart, create your pit crew, see what areas need to be fulfilled, and create your brand and your culture, find the right people and build that organization so you have an organization of people representing their own divisions in your pit crew that makes your business run efficiently.
Because when it runs efficiently, you’ll be happy, your team will be happy, and most importantly, your customers who you want coming back again and again and again will be happy.
COACH MICHAEL DILL is an Award-Winning Certified Business Coach, global speaker, and published author. He is a proud Action Coach Franchise partner as well as the President of Power & Ice Wealth Creation a strategic leadership company that works with business owners, leaders, teams, and entrepreneurs to both develop a systematized and structured organization while accelerating their mindset, efficiencies, and effectiveness to grow both personally and professionally to achieve extraordinary results. He brings more than 40 years of business and entrepreneurial experience in his leadership, team training, and mentoring practice. Businesscoachmichaeldill.com