Your coach is your business GPS1 min read

Summer vacation is only a couple months away. Families all over the country will pile into their mini vans and show this vast country to their children. They will hit the highway in pursuit of the purple mountains majesty, to the amber waves of grain and everything in between.

When we were younger moms and dads would fight over the road map, later followed by the handy AAA Trip Tik. But now we have GPS systems for our cars, and many of us on our phones as well.

After we plug in our destination, we have a pleasant voice telling us turn by turn directions. Some more sophisticated systems will also warn you of upcoming road closures and traffic, and suggest alternate routes. And if we stray from the suggestion path, the voice will remind us how to get back on track.

Think of your coach as your business GPS system. Together, he will help you develop long-term plans that will allow your business to function more efficiently and make more profit. Getting clear and writing down your goals is crucial to the journey. If you don’t know where you’re going, you won’t know how to get there. Your coach will help you test and measure what works and what doesn’t so you can focus on what strategies and solutions gain you the most clients, revenues and profit.

The great Yogi Berra said, “If you don’t know where you are going, you’ll end up someplace else.” Working with your business coach, you will be crystal clear on where you’re going. Then, just listen to your business GPS system and enjoy the ride!

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